NAIOP (the Commercial Real Estate Development Association), which previously graced these pages with its dumb study on energy efficiency, proves once again that they really don't get it. We have called the HSBC headquarters Greenwash and accused it of the LEEDwashing sin of being laughingly inappropriate; NAIOP calls it the Green Development of the Year. As with the energy study, they demonstrate that the industry is completely stuck in a time warp of shiny new suburban buildings on greenfield sites. And, their press release gave us more information about the building that makes it appear even more ludicrous. More in TreeHugger.
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